How to Monetize Your Facebook Page
How to Monetize Your Facebook Page If you’re looking to monetize your Facebook page, you have more options than ever before! But with more options come more questions about which one(s) to use, how to use them effectively, and what each one takes in terms of time and money investment. To help you navigate this new terrain, I’ve written up this guide that goes over the biggest ways you can make money from your page and how much time and effort they’ll take from you.
Select a Business Model
If you want your social media presence to bring in some money, you’ll need a business model. In fact, most business models aren’t really designed for social media—but they still work here. I recommend asking yourself three questions: what are my assets? What do I know how to do? And who needs what I have/can do? By answering these questions, you can pinpoint a real need in your local market and start charging for it.
Advertise
For many businesses and organizations, Facebook is a great way to get your message out and build your brand. But it can also be a source of income. If you’re looking for ways to monetize your Facebook page, here are some of your options: Sell items directly through Facebook: Selling direct-to-consumers can be risky business; it’s much easier (and safer) to sell only through third parties.
Analyze Demographics
While Facebook will reveal your total number of likes, what you really want to know is how many actual people like your page. To discover that figure, head over to Facebook Insights and click on demographics (you’ll need a business page). The resulting numbers aren’t very exact—and certainly won’t break down your audience by gender or interest level—but they can give you an idea of how large your current following is.
Target Ads
When it comes to Facebook advertising, targeting is everything. Before you hit Buy Now on an ad campaign, there are several factors you should consider: 1) Audience size; 2) Geographic location; 3) Demographics. If your goal is brand awareness and customer acquisition, choosing a larger audience can be a smart move—but if you want sales or leads, narrow down your target demographic as much as possible.
Check Ad Frequency
Don’t put all your eggs in one basket. Although it is tempting to post as frequently as possible, in order to reach all of your followers, you should change up your ad frequency. Try skipping a day or posting every other day instead of every day.
Engage Your Audience
The first thing you should do is engage your audience with interactive content. Give them something that keeps them coming back for more. Use apps, games, videos and interactive applications on your Facebook page to generate interest in what you have to offer. When visitors come back regularly, and interact with your brand on Facebook, you’ll see a rise in engagement levels—and an increase in fan numbers. This is when it’s time to start considering monetization strategies for your Facebook page. Here are a few tips
Promote Affiliate Products
The key to monetizing your Facebook page is affiliate marketing. There are a ton of ways you can make money from affiliate marketing, but here’s a simple and proven way to get started: Promote other people’s products using links on your Facebook page, and for every sale that comes through it, you make a commission.
Get Creative!
You can monetize your Facebook page in several ways. First, create a donate button on your page that links directly to your donation page on a platform like GoFundMe or PayPal Giving Fund. You can then add followers from around your country and/or state who have previously demonstrated their support for you and have donated money through your fundraising efforts in past years.