8 Steps to Create SEO Friendly Content
If you want to increase your traffic and website visits, you need to optimize the content on your site to help it rank highly in search engines like Google, Yahoo!, and Bing. There are numerous factors that go into optimizing the content of your site, but the first step is making sure that the content itself is easy for search engines to read and understand what it’s all about. In this article we’ll give you eight tips that will help you create SEO friendly content so your readers will find you, but so will the search engines!
1) Keywords are Important
Keywords play a key role in search engine optimization, or SEO. If you want your content to rank high in search engines like Google, it’s important that you choose keywords with which people are searching for. Look at popular posts in your industry and make note of what phrases they use often.
2) Use the Right Keywords
When we talk about keywords in our industry, it’s usually with regards to Search Engine Optimization (SEO). The reality is that keywords have different meanings and implications depending on who you ask, but here we will consider them as single words or phrases that someone might search for when looking for information. What do these keywords have in common? They are relevant and specific to your target audience. Use these words as your topic.
3) Include Searcher Intent Words
It can help you attract relevant traffic from search engines, which may result in a boost in conversion rates. When you create content for your website or email newsletter, it’s important to keep searcher intent words in mind. In general, these words are shorter and more specific than traditional keywords and phrases.
4) Easy for Users to Share Your Content
When you create content, ask yourself how you can make it easy for users to share your content. Include social sharing buttons for social media sites like Facebook and Twitter.
5) Keep your Title Short and Clear
Keywords are important, but if you use them in your title and no one can tell what your post is about, your efforts will be wasted. An effective title uses a keyword or two while also clearly communicating what your content will cover.
6) Write with an Active Voice
To create SEO-friendly content, you have to write with an active voice. By doing so, you ensure that users are more likely to click through and view your site. The reasons for writing in an active voice are both straightforward and compelling. Studies have shown that users are twice as likely to click on content written in an active voice as they are on content written in a passive voice.
7) Put your Keywords in the First Paragraph
Research has shown that keyword placement in your first paragraph is an effective way to optimize for search engines. Use a few of your core keywords in a single sentence or two, and then sprinkle them throughout, but not too heavily. The goal is to make it natural-sounding while also including keywords that people are searching for. In order to craft content that will be attractive to search engines as well as humans, you need to start with keyword research.
8) Use Headings and Subheadings
Headings and subheadings help break up your content and give Google’s crawlers a hint at what’s coming next. It also makes it easy for readers who are skimming your page to get a general idea of what they can expect. This is especially helpful on longer pieces of content, such as a long-form ebook or e-book.